WE SEE YOU, MUMMA

Behind every little person is a woman who loves them, raises them, worries about them, celebrates them and gives them everything she has.

The Collective is our little corner of DTC dedicated to you. A place to remind each other that we're doing enough, that we're not alone, and that we deserve to be celebrated too.

You give them everything. We want to give something back to you.

LEAVE SOMETHING HERE

For a Mumma you may never meet.
You don't know her name.
You don't know her story. But you know what it's like to be a Mumma.
So, leave her something. A reminder. A little encouragement. A few words of love.

Leave a message

WHY "DOUBLE TAKE"?

You see the little one first.

Then you take a second look.

And you see the woman behind them.

Our clothes are made for little ones to feel confident, brave, comfortable and completely themselves.

But every piece carries a second meaning.

Because behind every little outfit, every milestone, every messy breakfast, every bedtime and every little moment...

There's a Mumma.

And she deserves to feel seen too.